Aims and Fit of Module

ARC303 (Design Concepts) develops critical judgement by treating ideas as tools for interpreting architecture, design and visual culture. Through keyword-based inquiry, students compare theoretical positions, analyse artefacts and construct evidence-based arguments about meaning, type, authorship, originality, context and value, including in AI-mediated production. Close reading, visual and object analysis, research and communication transform the cultural understanding gained in ARC203 into interpretive agency, preparing students for critical experimentation in ARC307.

Learning outcomes

A	Explain and compare key concepts from architectural and design theory, philosophy, aesthetics and semiotics, situating them within relevant historical and cultural contexts.
B	Apply selected concepts to interpret creative works, designed artefacts, spaces, images, texts and practices, demonstrating relationships between form, meaning and context.
C	Critically evaluate competing arguments, sources, and human- or AI-generated interpretations, identifying assumptions, biases, limitations and criteria of quality.
D	Conduct focused inquiry using appropriate academic research, visual and object analysis, source verification, and transparent documentation of any AI-supported process.
E	Formulate and defend an independent critical position through clear spoken, written and visual communication, responding constructively to evidence and counterarguments.

Method of teaching and learning

The module includes a lecture series addressing the core theoretical knowledge and weekly seminars encouraging more active learning through activities such as group discussions, reading commentaries, presentations and feedback. 

Some sessions may be delivered in collaboration with Language Centre tutors, with the aim of assisting students with language and the study skills requirements for the module.