Aims and Fit of Module

Aims:
This module aims to equip students with the knowledge and practical skills
to draw up a dissemination plan for taking ideally the Master project
outcome forward into the public and/or related industries. Through this
module, students are able to create a strategic basis that will play a key
role in ensuring the long-term goals of the Master project are achieved.
With the methodology and useful knowledge of dissemination strategies,
tools and activities, student are expected to present a practical graduate
work responding to the framework of a changing world with innovative and
reflective societies.
Objectives:
Student will work both independently and with the guidance of the Master
project supervisor. While executing the Master project for graduate
exhibition, students will go through a number of defined stages including
target audience and stakeholder research, strategies development, action
plans, and intellectual property rights management.
At the end of the semester, in addition to documenting the dissemination
plan, students will also present their individual or collaborative work at
the graduate exhibition along with their research outcome to the panel
within a professional environment. The panel may consist of potential
stakeholders, partners, and target audience.

Learning outcomes

A Apply acquisition of critical analysis, research, creative, technical
and professional skills on a dissemination plan for an interactive media
project.
B Demonstrate a comprehensive understanding of the potential audience and
the market through appropriate dissemination channels chosen to
communicate the findings of the project.
C Producing original documentation and deliverables for the proposal and
the pitch
D Communicate effectively, both in writing and in presentations to an
audience displaying highly advanced communication skills

Method of teaching and learning

The module will be delivered through formal lectures, seminars and lab
practicals to guide each student’s project for graduate exhibition.