Aims and Fit of Module

Aims and fit of the module:

The module provides students the opportunity to examine social media, with a focus on campaigns on social media. Based on existing research and theories, the module discusses the role and importance of social media in society. The module draws upon digital marketing strategies to evaluate the performance on social media by different industries, companies and social media influencers. It discusses the implementation, monitoring, and evaluation of social media campaigns. Students will pitch their own plan for a social media campaign and execute it. The module fits the professional orientation of the programme by providing students the opportunity to gain deep understanding of, and practice in designing, executing and evaluating social media campaigns, all of which constitute core knowledge and skills for contemporary communication professionals.

Learning outcomes

Learning outcomes:

A Design and pitch a persuasive social media campaign plan

B Work constructively and efficiently in a group

C Conduct a professional social media campaign

D Critically evaluate production processes and choices

E Assess feedback on social media campaigns using measurement tools

Method of teaching and learning

Methods of teaching and learning:

The lectures present and explain core concepts and theories, and present a series of case studies of social media campaigns. In the seminars, students get the opportunity to dive deeper into the material and critically assess existing social media campaigns, while also reflecting on their own plans for and progress towards designing a campaign.