Aims and Fit of Module
This module aims to foster a comprehensive understanding and practical application of industry strategic intelligence. It aims to:
1) Equip students with the skills and knowledge necessary to perform strategic analysis of key issues and industry trends.
2) Foster students' understanding of industry trends by providing them with the tools and methodologies needed to analyse historical data and current market conditions.
3) Enable students to harness the power of data and insights gained from market research to make informed decisions.
Learning outcomes
A Perform a strategic analysis of industries, identifying key competitive forces, opportunities, and threats.
B Analyse historical data and current market conditions to identify emerging industry trends.
C Make informed predictions about future trends and their potential impact on businesses within the industry.
D Assess the various factors that influence an industry's dynamics.
E Use data and insights gained from market research to make informed decisions.
Method of teaching and learning
This module is integral to contemporary entrepreneurial education within XJTLU Entrepreneur College's (XEC) Industry Schools. Rooted in Syntegrative Education, the teaching methodology is centered on supporting students in Syntegrative projects within a studio setting. The approach emphasizes hands-on practicals, seamlessly combining lectures and coaching projects, fostering project-based learning and cross-disciplinary collaboration among XEC Industry Schools and industry partners.
Functioning as a collaborative space, the module provides students with a unique opportunity to apply theoretical knowledge to real-world challenges, engaging in problem-based assessments. Industry experts actively participate, enriching students' projects and nurturing critical thinking skills crucial for innovative problem-solving in diverse industry contexts. This methodology not only cultivates an inclusive and dynamic learning environment but also equips students with holistic skills necessary for success in multifaceted industries.
Evaluation will be based on group project work, incorporating individual grading in accordance with the university's policy. This comprehensive approach aligns with our commitment to delivering a practical, well-rounded educational experience.