Aims and Fit of Module

This module aims to provide students with knowledge and skills on developing the operational processes of a new business in a systems orientated manner. 


This module will describe, demonstrate and practice the use of Business Models and Business Model tools in creating, describing and analysing new business proposals. 


It will allow students to understand the key operational aspects of a new business and the relationships between them and compare their model with that of possible competitors.

Learning outcomes

A. Demonstrate understanding of the key elements of a business model

B. Show recognition of the special characteristics of different business models

C. Demonstrate understanding of the Business model generation process

D. Show appreciation of how technology can enhance and modify business models

E. Apply the concepts to develop different business models

F. Examine developments in market competition and technology development through Business Model opportunity analysis.

Method of teaching and learning

The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments.
This module will be delivered by a combination of formal lectures, seminars, tutorials and assignments.