Aims and Fit of Module
This module is expected to enable students to acquire more comprehensive knowledge on leadership and communication. It is designed to build a knowledge foundation in all the key subject areas of leadership and communication. This module provides key knowledge and theories of leading a team, group or organisation, and covers the communicational skills and techniques for managing the internal and external environments. The module concludes with students developing their own potential and improving their mindsets for leading and communicating in business settings.
A. Show recognition of the activities, functions and roles related to being a leader in a variety of organisational contexts, and explain both the rationale for this and the implications for those who are ‘led’
B. Demonstrate understanding of Leadership styles and practices, and their links to organisational and HR strategies
C. Apply methods for assessing Leadership in contemporary organizations
D. Demonstrate appreciation of the importance of an integrated approach to the management of marketing communications
E. Apply communications mix as both a strategic and tactical instrument in a competitive environment
Method of teaching and learning
The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments.
The module involves a range of teaching strategies including lectures, student-led seminars, tutorials, case studies and guest lectures.
Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles.
Independent research and study will be encouraged throughout to complement group work activities. Student-led seminars will facilitate the sharing of knowledge and experiences of cohort members.