Aims and Fit of Module
The aim of this module is to familiarise students with the concepts of corporate entrepreneurship and the way they can be applied to develop entrepreneurial management capabilities within existing organisations. We will examine the organisational architecture – i.e. leadership, culture, structure and strategies - needed to encourage creativity, innovation and the development of sustainable competitive advantage in larger, existing organisations.
A. Assess the entrepreneurial orientation of an organisation and evaluate the company’s ability to deal with the opportunities and threats it faces.
B. Elaborate what is required to become an entrepreneurial leader and explain how entrepreneurial leadership can be developed and leveraged in existing organisations.
C. Appraise and recommend how an organisational architecture can be configured within an existing organisation to secure a sustainable competitive advantage.
D. Compare and contrast different forms of corporate entrepreneurship.
E. Develop a way how an existing firm can organise its corporate entrepreneurship efforts directed at fostering and sustaining innovation, initiating strategic renewal.
Method of teaching and learning
This module will be delivered by a combination of formal lectures, Seminars and assignments.