Aims and Fit of Module

This module is designed to empower students with the skills and knowledge needed to excel in the process of transforming innovative concepts into viable and market-ready products and services. This module aims to:

1)	Equip students with the skills and knowledge needed to proficiently create both physical and digital prototypes for diverse products and services.

2)	Enable students to develop a deep understanding of productisation strategies and scalability assessment.

3)	Foster market-driven decision-making skills among students.

Learning outcomes

A	Demonstrate proficiency in creating both physical and digital prototypes for a wide range of products and services, employing various tools and techniques to bring their conceptual ideas to life.

B	Develop the skills necessary to plan, conduct, and analyse user testing sessions.

C	Create a productisation strategy that aligns with market demand, resource constraints, and business objectives.

D	Evaluate the scalability potential of a product or service.

E	Make informed decisions about the feasibility and potential success of their prototypes in real-world market.

Method of teaching and learning

This module is integral to contemporary entrepreneurial education within XJTLU Entrepreneur College's (XEC) Industry Schools. Rooted in Syntegrative Education, the teaching methodology is centered on supporting students in Syntegrative projects within a studio setting. The approach emphasizes hands-on practicals, seamlessly combining lectures and coaching projects, fostering project-based learning and cross-disciplinary collaboration among XEC Industry Schools and industry partners.


Functioning as a collaborative space, the module provides students with a unique opportunity to apply theoretical knowledge to real-world challenges, engaging in problem-based assessments. Industry experts actively participate, enriching students' projects and nurturing critical thinking skills crucial for innovative problem-solving in diverse industry contexts. This methodology not only cultivates an inclusive and dynamic learning environment but also equips students with holistic skills necessary for success in multifaceted industries. 



Evaluation will be based on group project work, incorporating individual grading in accordance with the university's policy. This comprehensive approach aligns with our commitment to delivering a practical, well-rounded educational experience.