Aims and Fit of Module

This module is designed to introduce Entrepreneurship and Innovation (E&I) students to the main research methods applied to E&I.. The module aims to develop students’ research skills so as to endow them with competencies to design a feasible and consistent research proposal. These will be achieved by developing students’ skills to choose a compatible and feasible research methodology. It introduces the basics of both qualitative and quantitative research, encouraging students to develop both their analytical skills and find the best research methods that will suit their proposed future research projects. It focuses on developing skills and knowledge in research design, data collection, data management & modelling through the analysis of business related data. Training in a range of data analysis software is a key component of this module

Learning outcomes

A	Demonstrate understanding of the principles of quantitative and qualitative data and statistical analysis in business research.
B	Demonstrate a critical understanding of the importance of evidence-based research.
C	Apply a range of methods using lab software to analyze quantitative and qualitative data. 
D	Critically analyze and evaluate research results reports.
E	Present research data in a systematic manner and structure a presentation and research project.

Method of teaching and learning

The teaching sessions are interactive and divided into two components: lectures and workshops/practicals. The workshops/practicals will build on the materials covered in the lectures based on the training in the practical issues regarding data collection and analysis.