Aims and Fit of Module

This module takes a very broad view of innovation, and will look at a full range of possibilities, including process innovations, and organisational innovations as well as new technology, products and services.

This module aims to develop students’ personal capacity to behave entrepreneurially in a competitive globalised world. The module combines both theoretical and practical approaches, drawing on academic research and theories of entrepreneurship to support the practical development of skills needed to start a new business. The module also introduces students to the concept of intrapreneurship which deploys a similar set of skills within existing organisations .

This is an essential module that provides students with the basis of the degree programme. 
Entrepreneurship is not confined to the context of new ventures or start-ups. For example, entrepreneurship can occur within large and mature organisations, and as often as not occurs within the non-profit sector. Similarly, innovation is not just about ideas, inventions and technology. The module takes a very broad view of innovation, and for example will look at process innovations, and organisational innovations as well as new technology, products and services.

Learning outcomes

A Demonstrate a critical understanding of entrepreneurship and entrepreneurs.
B Demonstrate knowledge and understanding of how individuals and organisations can identify and use innovation opportunities
C Critically reflect on the use of technology for learning within entrepreneurship and innovation
D Integrate theory and practical experience in a variety of practical activities, including the startup process in a new venture
E Develop working practices in a range of organisational contexts, demonstrating an ability to think entrepreneurially in the context of well-established organisations
F Understand ethical and sustainable issues facing Entrepreneurs and critically appraise their application to Organisations.

Method of teaching and learning

This module adopts an innovative approach by integrating design thinking principles with project-based learning methodologies. Through a blend of lectures, seminars, and hands-on activities, students will explore the multifaceted nature of entrepreneurship and innovation.

In addition to traditional lectures, students will engage in project-based learning experiences, where they will analyze real-world business innovations and apply design thinking frameworks to develop creative solutions. These project-based activities will provide students with practical experience in problem-solving, collaboration, and critical thinking.

Throughout the module, students will participate in discussions and analyses of various case studies, examining the successes and challenges of entrepreneurial ventures. One of these case studies will be selected for in-depth analysis as part of the final assessments, allowing students to demonstrate their understanding and application of key concepts.

The second part of the module will immerse students in a gamified startup simulation, where they will apply design thinking principles to create and iterate upon their startup ideas. Guided by industry experts, students will navigate the complexities of launching a business, from ideation to market validation and beyond.

This module offers a holistic approach to entrepreneurship education by combining design thinking, project-based learning, and AI-enhanced tools. It equips students with the skills, knowledge, and mindset needed to succeed as innovative entrepreneurs in today's rapidly changing business landscape.