Aims and Fit of Module

This module introduces the principles of media aesthetics and how they are applied in the context of media content creation. The aim of the module is to establish a solid foundation in the students’ appreciation of media aesthetics and basic methods to achieve visually-attractive output. This fundamental module will have a broad impact on their subsequent learnings and practices in later creative and practical modules.

Learning outcomes

A. Understand the various theories of media aesthetics
B. Understand the principles of visual language
C. Apply media aesthetics in the context of media content creation

Method of teaching and learning

The teaching sessions are divided into two components: lectures and seminars.