Aims and Fit of Module

This module is designed to:
Enable students to understand the graphic system for the TV program, especially in a TV studio context, and basic graphic design skills including graphic design software and the idea of a graphic rebranding system.
Enable students to understand what a particular graphic item might mean in the context of a TV program.
Students will work independently to develop their ideas and produce their graphic system.

Learning outcomes

A Demonstrate their knowledge of the TV program’s rebranding graphic system.
B Preliminarily understand the different effects of different parts of the graphic system in the context of a TV program.
C Demonstrate the capabilities of creating graphic work with the specified graphic system, such as 3dmax, After Effect, Vizrt, etc.

Method of teaching and learning

The teaching sessions are divided into two components: lectures and practical workshops.