Aims and Fit of Module
This module aims to develop students’ knowledge and practical skills in becoming the cultural producers within their chosen field. It explores the ways in which creativity, innovation, problem solving and entrepreneurship intersect.
The students will focus on achieving a critical understanding the value of culture and creative content within an entrepreneurial framework focusing on both Chinese and global markets. It helps students learn the concept of entrepreneurship and the techniques of developing the proposal for a small business organisation (e.g. start-ups).
A Demonstrate a systematic understanding of the theories and concepts that underpin entrepreneurship
B Develop an original business plan/proposal with the entrepreneur mindset in the context of cultural and creative industries with a range of business design techniques
C Evaluate critically the multi-disciplinary aspects of cultural and creative entrepreneurship and how these aspects have the potential to interact within a proposed project
Method of teaching and learning
The module will be delivered through mainly formal lectures and seminar group discussions.