Aims and Fit of Module
This module aims to equip students with the knowledge and practical skills to draw up a pressing/release plan for taking ideally the Master project outcome forward into the industries.
The students will focus on communicating effectively, both in traditional approach like writing and in presentations; and innovative approaches that utilise information technologies like Social Media, Podcasting, AI, Live Video and Newsjacking, to potential audience and market.
A Comprehend critically the theories and concepts of pressing and release.
B Devise an original business plan/proposal of a pressing/release event for their Master project.
C Develop critically the awareness of the innovative aspects of media and marketing and how these aspects have the potential to reach more audiences.
Method of teaching and learning
The module will be delivered through mainly formal lectures and seminar group discussions.