Aims and Fit of Module
This course has been designed for those who need a basic understanding of the concepts of successful commercialization of technology or innovation.
Students will apply the commercialisation concepts to draw up a commercialisation plan for taking ideally the Master project outcome forward into the industries. Students will have a sound understanding of the processes, benefits and outcomes of commercializing innovations in a commercial environment.
A Examine critically the core topics of commercialisation, opportunity, starting a company and building an effective team.
B Apply critically intellectual property, including patents, trademarks, copyrights, trade secrets and licensing of IP to develop a commercialisation strategy.
C Evaluate critically the aspects of strategy, from product development to market entry strategies, technology adoption patterns and their associated marketing strategies.
D Demonstrate the systematic understanding of financial strategy, funding of technology start-ups, funding of growing technology companies and technology valuation
Method of teaching and learning
This module will be delivered by a combination of lectures and workshops. Lectures will be designed to provide essential information and introduce students to the basic tools of analysis, including some basic practice in applying the techniques. Tutorials will be based around exercise sheets, the completion of which and their discussion in workshops will provide students with a learning opportunity designed to extend the material introduced in the lectures.
The assessments include commercialisation project proposal and pitch presentation. In the proposal, the students will describe how to put Master project outcome forward into the industries and the pitch presentation will describe the proposal.