Aims and Fit of Module

This module aims to introduce to students theories related to business strategy, with a focus on international companies, by applying them to practical cases. It also introduces students to global trends, concepts, theoretical frameworks and guiding principles relevant to corporate sustainability. In addition, it examines the links between corporate activities, globalisation and sustainability. It is also concerned with the higher, strategic level of management decision making. Business Strategy requires the analysis of complex, uncertain and incomplete information and the ability to bound this ambiguity and make, and implement, firm wide judgement.

Learning outcomes

A. Use demand forecasting strategies effectively

B. Administer demand forecasting techniques

C. Demonstrate and understanding of how to measure and improve demand forecast accuracy to reduce forecast error and bias

Method of teaching and learning

The teaching sessions are interactive and divided into two components: lectures and seminars. This module, through a combination of lectures, class discussions and case study presentations provides the opportunity for students to develop and practice analysis, thinking and judgment competencies at an international and strategic level.

Students will also be involved in a Business Strategy game