Aims and Fit of Module

The aim of this module is to equip students with a comprehensive understanding of the digital aspects of retailing. The module will provide students with the knowledge, skills, and practical experience required to effectively manage and operate in a digital retail environment. Students will develop a critical appreciation of the ways in which digital technologies are changing the retail landscape and how retailers can leverage these technologies to create value for their customers and stakeholders.

On completion of the module, students will have a comprehensive understanding of the digital skills required to succeed in the retail industry, and will be able to apply this knowledge to real-world situations. They will be able to evaluate the effectiveness of digital retailing strategies, develop and implement digital retailing campaigns, and analyze and interpret data to make informed business decisions.

The module on digital retailing is closely related to the digital business program, as it focuses on developing the specific digital skills required to succeed in the retail industry. Digital retailing is a critical aspect of modern business, and understanding how to harness the power of digital tools and technologies is essential for any organization looking to remain competitive in today's fast-paced business landscape.

Learning outcomes

A. Appraise the digital retailing landscape and its impact on the industry.
B. Analyze and evaluate digital retailing strategies to identify opportunities for improvement and growth.
C. Apply digital technologies to optimize retail operations, enhance the customer experience and create a seamless omni-channel retail environment.
D. Assess and mitigate risks associated with digital retailing to protect the interests of the business and its customers.

Method of teaching and learning

The teaching philosophy of the module adopts the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially the use of problem-based assessment which is project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments.

This module will be delivered through lectures, seminars and tutorials. Teaching will be conducted using problem-based learning, with problems embedded in the lectures. General transferable skills are developed through the presentation of written and oral reports. The module will include project work that allows students to apply the knowledge and skills they have acquired in the course to a real-world scenario. The module will feature guest speakers from industry who will share their experiences and insights into digital retailing.