Aims and Fit of Module

This module introduces students to the general principles and a board range of qualitative research methods in general business and management fields, including research design, data collection, data analysis and writing of qualitative research. Beyond the appreciation of the qualitative methods, students will acquire some research experience by selectively applying the methods, which could further contribute to the final year project in further year of study. Students’ attention will also be drawn to ethical concerns in the context of qualitative research.

Learning outcomes

A	Understand the range of qualitative methods available to management researchers

B	Demonstrate an understanding of collecting, coding and analysing qualitative data

C	Demonstrate an ability of applying qualitative methods into research projects

D	Demonstrate an awareness of ethical issues in qualitative research

Method of teaching and learning

The module involves a range of teaching strategies including lectures, tutorials, case studies and guest lectures.


Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles.


Independent research and study will be encouraged throughout to complement groupwork activities. Tutorials will facilitate the sharing of knowledge and experiences of cohort members.