Aims and Fit of Module

To provide an understanding of the importance and roles of social media in buying and selling of products and services. This module provides an introduction to the roles of commerce and marketing in e-commerce.


This module is optional for MSc Social Computing because the knowledge and skills for social media marketing as an application area of social computing.

Learning outcomes

A. Understand the essentials of social commerce and its strategic value.

B. Demonstrate critical knowledge and application of major theories and tools behind social commerce.

C. Appreciate the different sales and marketing techniques used by organizations and discuss alternatives.

D. Predict the trends in social commerce and assess the implementation and deployment issues involved in social commerce.

E. Have the strategic skills and ability to research and introduce social commerce ideas and systems into a company.

Method of teaching and learning

This module will be taught through seminars, group discussions and case study method of successful companies in social commerce.