Aims and Fit of Module

This module introduces students to a broad range of qualitative research theories and methods for business and management research. Beyond a sound and critical appreciation of the methods available and their application, students will also acquire practical experience with evaluating and implementing qualitative research. Attention will also be drawn to ethical concerns, especially with the massive implementation of AI, in the context of qualitative research.

Learning outcomes

A	Identify the dichotomy between qualitative and quantitative methods and select the most appropriate for their research project.

B	Critically evaluate the main methods available for conducting qualitative research.

C	Critically assess previous qualitative studies from a methodological perspective.

D	Have practical experience of data collection in the field, of coding and of analyzing qualitative data.

Method of teaching and learning

Methods of teaching and learning will be by weekly lectures and tutorials. In addition to the concepts explained in the textbook, students will also be required to read up to two (theoretical or methodological) papers prior to every lecture. Tutorials, on the other hand, focus on implementation and practical know-how. Tutorials of each week will typically consist of a student-led discussion on the connection between the week’s lecture and the papers read, or in-class activities such as role-playing and debates. Students will be required to read at least one research article or certain sections and discuss it in the tutorial. The tutorials are geared towards preparing students for the coursework essays.