Aims and Fit of Module

 Leaders and managers of organisations today face many types of strategic challenges. The essence of strategy is in successfully achieving the appropriate fit between resources and environment in an increasingly dynamic and turbulent world. The aim of the module is to   provide students with a long term, resource-based perspective on organisational strategy whilst being cognisant of the potential threats from disruptive change, whether they be triggered by technological, commercial, political, physical or other causes. The module gives students a comprehensive overview of the most important areas of strategy.


The module draws on academic theories and established approaches in the area of strategy and applies them to practical cases. Students are encouraged to bring their own experience to the classroom and discuss how ideas from the strategy field can be applied to their own businesses.

Learning outcomes

A. Identify and apply key elements of strategic management from mission through to strategy implementation.

B. Conduct strategic analysis of organisations and identify their strategic position.

C.Demonstrate understanding of the complex nature of the organisational context – both internal and external, and its impact on organisational strategy.

D. Identify, design and select strategic options and draw up an implementation plan. 

E. Critically appraise different governance systems and business models.

F. Integrate issues of ethics, corporate social responsibility and sustainable development into strategy development.

Method of teaching and learning

The learning and teaching mainly takes a case-based approach, with class discussions and group-based work playing an active role in the learning design.