Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: CCS207
Module Title: China: Enterprise and Enterprise Development
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2020/21
Semester: SEM1
Originating Department: China Studies
Pre-requisites: N/A
This module provides an introduction to enterprise and business development in China, and is

designed to build a knowledge foundation in all the key entrepreneurial subject areas, with a

particular focus on the Chinese context.
Learning outcomes 
A. Understand the role of entrepreneurship and small business in China’s economic history and growth.

B. Develop a good understanding of the theories, concepts and empirical works that underpin entrepreneurship and their applicability in the Chinese context.

C. Have the ability to conduct a feasibility analysis and market research of entrepreneurial opportunities existing in China.

D. Develop a critical awareness of the multi-disciplinary aspects of entrepreneurship and small business development, as well as how these aspects potentially interact and grow.

E. Discuss the problems in developing an enterprise, including the legal, social and political issues that are unique in the Chinese environment.

F. Understand how to build capacity for private sector development in China.
Method of teaching and learning 
Lectures, and seminars with case studies.
The syllabus will typically include the following topics:

An overview of entrepreneurship and enterprise development

The Entrepreneur and entrepreneurial mindset

Entrepreneurial strategy and enterprise development in China

Creativity and generating business ideas

Identifying and analyzing domestic and global opportunities for Chinese industry

The role of business incubators in China

The business plan: creating and starting the venture

Marketing, staffing and financial aspects in the Chinese environment

The future benefits of enterprise development in China

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26  13        111  150 


Sequence Method % of Final Mark
1 In-Class Performance In-Class Performance 10.00
2 Reading Reports 10.00
3 Essay Preparation 10.00
4 Seminar Presentation 10.00
5 Essay 20.00
6 Final Exam 40.00

Module Catalogue generated from SITS CUT-OFF: 6/3/2020 2:26:28 AM