Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM101
Module Title: Analysing communication
Module Level: Level 1
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM1
Originating Department: Department of Media and Communication
Pre-requisites: N/A
To introduce students to the analysis of communication, media, and their history;

To introduce analytical methods appropriate to studying film, television, and digital media;

To discuss models of media systems: private, public, and state;

To engage in critical debates of the effects of media on society;

To understand the basic elements of semiotic analysis.

Learning outcomes 
A. Show an understanding of the similarities and differences between types of communication and media;

B. Show an understanding of the different areas within the study of communication and media;

C. Show an understanding of the relationship between media and society;

D. Demonstrate awareness of the methods of analysis of film, television, and digital media.

Method of teaching and learning 



• Defining communication, media, and their history.

• Semiotics and ideology in language, sound, and image: understanding the structure of language, its connotative component, and its relation to power.

• Media industries and professionals: the historical, economic, and political approaches to media industries and labor.

• Language and media effects: Sapir-Whorf hypothesis and media effects theories.

• Communication and media technologies: technological determinism, media ecology, the social construction of technology, and technological affordances.

Communication and media analysis: linguistic, visual, and digital analysis.

• Reception and audience studies: fandom and the active audience.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26   13        111  150 


Sequence Method % of Final Mark
1 Final Exam 70.00
2 Reading Quizzes 30.00

Module Catalogue generated from SITS CUT-OFF: 12/2/2020 5:22:09 AM