Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM102
Module Title: Perspectives on Visual Media
Module Level: Level 1
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: Media and Communication
Pre-requisites: N/A
• To introduce students to the study of media language with a particular focus on visual and moving images and their production contexts;

• To study aspects of narrative (narration) and visual style texts;

• To develop skills in close textual analysis and apply these skills to interpreting contemporary media texts;

• To discuss how the production of visual media is deeply influenced by social, cultural, political and historical factors;

• To implement an analytic framework by means of a video essay and reflect upon it.

Learning outcomes 
A) Make use of close textual analysis for visual material making use of different approaches discussed in class.;

B) Demonstrate a sound understanding of the key theories that define the relationship between visual media and society;

C) Show an understanding of the significance of social factors as well as technological factors in the production of media texts;

D) Understand the principles behind the production of video essays;

Method of teaching and learning 
Lecture, Tutorial/Workshops and Blended Online Learning Activities will account for classroom contact time.
Topics will typically include:

• Analysis of visual media including film, television, music videos, commercials and other forms of visual communication.

• Different types textual analysis – Semiotic, Ideological, Thematic, Formalist.

• The relationships between sound and image in visual media.

• Media texts and its interpretation.

• The creative process of video essays.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26     13      111  150 


Sequence Method % of Final Mark
1 Proposal 30.00
2 Video Essay 70.00

Module Catalogue generated from SITS CUT-OFF: 8/10/2020 4:42:18 AM