Aims and Fit of Module

•	To introduce students to the study of media language with a particular focus on visual and moving images and their production contexts;

•	To study aspects of narrative (narration) and visual style texts; 

•	To develop skills in close textual analysis and apply these skills to interpreting contemporary media texts;

•	To discuss how the production of visual media is deeply influenced by social, cultural, political and historical factors; 

•	To implement an analytic framework by means of a video essay and reflect upon it. 

Learning outcomes

A)	Make use of close textual analysis for visual material making use of different approaches discussed in class.;

B)	Demonstrate a sound understanding of the key theories that define the relationship between visual media and society;

C)	Show an understanding of the significance of social factors as well as technological factors in the production of media texts;

D)	Understand the principles behind the production of video essays;

Method of teaching and learning

Lecture, Tutorial/Workshops and Blended Online Learning Activities will account for classroom contact time.