Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM103
Module Title: Media Management
Module Level: Level 1
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM1
Originating Department: Department of Media and Communication
Pre-requisites: N/A
This module aims to:

• Outline the characteristics of the different media sectors and their respective value chain and business models.

• Analyse the regulatory frameworks and industry standards in the media sectors.

• Formulate principles of effective management.

• Provide a detailed look at the major areas of responsibility that are the concern of the managers of media organizations, as well as at different management styles and organisational cultures.

• Provide case studies that foster critical thinking and problem-solving skills.

Learning outcomes 
By the end of the module, the students should:

A. Develop an understanding of the structure of the various media sectors, their value chain, business models and regulatory frameworks.

B. Identify managerial challenges and propose possible solutions to problems arising in the current media environment.

C. Gain insight into the economic forces affecting the media.

D. Demonstrate familiarity with specialized terminology and apply the notions learnt throughout the module to the Asian/Chinese context.

Method of teaching and learning 
The syllabus will typically include the following topics (or similar): Sectors of the media industry (value chain, business models and strategic challenges); Competition in media markets; Issues of media financing; Strategies of growth and risk reduction in the media industry; Creativity and innovation in media management; Managing technological change; Leadership styles; Organisational cultures.
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26  14        110  150 


Sequence Method % of Final Mark
1 Project 30.00
2 Research Essay 70.00

Module Catalogue generated from SITS CUT-OFF: 12/2/2020 5:23:40 AM