Module Catalogues, Xi'an Jiaotong-Liverpool University   
 
Module Code: COM110
Module Title: Communication in China
Module Level: Level 1
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: School of Film and TV Arts
Pre-requisites: N/A
   
Aims
This module aims to introduce students to the Chinese mediascape. It will start with contextualising the arrival of mass media in China and give an overview of Chinese heritage media (newspapers, radio, TV), but will also look at specific media throughout Chinese history, such as wall papers, posters and pamphlets. The latter part of the course will concern itself with the radical impact of New Media in China and discuss information dissemination via online media such as social media networks and mobile communication devices, as well as China’s growing entertainment industry including lifestyle magazines, cinema industry and TV entertainment. Students will gain insight into the various forms these communications can take and learn to assess them.
Learning outcomes 
A. Understand the basics of Chinese media landscape and how it might differ from Western ones


B. Identify the differing forms of communication used by Chinese media



C. Contextualise Chinese media landscapes, with an understanding of how they have evolved and how they continue to develop




Method of teaching and learning 
The teaching sessions are divided into two components (Lectures and Tutorials/workshops).

In the lectures, students are familiarised with module materials and given broad structures whose content is then further discussed during the Tutorials/Workshops.

The Tutorials/ workshops deepen the material introduced during the lectures and allows students to reproduce and apply what they have apprehended before.

Syllabus 
The syllabus is typically comprised of the following subjects:


• The social context of media in China

• Information and Commercials on Chinese TV

• China’s emerging digital public sphere

• Storytelling and corporate branding

• News in China

• Chinese Creative industries (television, cinema, popular music)

• Changing communication patterns among China’s youth

• Newspapers and lifestyle magazines in China

• Media Reforms in China

• Music in China


Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26   13        111  150 

Assessment

Sequence Method % of Final Mark
1 Essay 30.00
2 Final Exam 60.00
3 Portfolio 10.00

Module Catalogue generated from SITS CUT-OFF: 12/10/2019 12:14:38 AM