Aims and Fit of Module

This module aims to introduce students to the Chinese mediascape. It will start with contextualising the arrival of mass media in China and give an overview of Chinese heritage media (newspapers, radio, TV), but will also look at specific media throughout Chinese history, such as wall papers, posters and pamphlets. The latter part of the course will concern itself with the radical impact of New Media in China and discuss information dissemination via online media such as social media networks and mobile communication devices, as well as China’s growing entertainment industry including lifestyle magazines, cinema industry and TV entertainment. Students will gain insight into the various forms  these communications can take and learn to assess them.

Learning outcomes

A.	Understand the basics of Chinese media landscape and how it might differ from Western ones


B.	Identify the differing forms of communication used by Chinese media



C.	Contextualise Chinese media landscapes, with an understanding of how they have evolved and how they continue to develop 

Method of teaching and learning

The teaching sessions are divided into two components (Lectures and Tutorials/workshops).

In the lectures, students are familiarised with module materials and given broad structures whose content is then further discussed during the Tutorials/Workshops.

The Tutorials/ workshops deepen the material introduced during the lectures and allows students to reproduce and apply what they have apprehended before.