Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM112TC
Module Title: Design Concept Generation
Module Level: Level 1
Module Credits: 2.50
Academic Year: 2020/21
Semester: SEM2
Originating Department: School of Culture and Technology, Taicang
Pre-requisites: N/A
This module aims to teach students basic presentation skills to express design ideas for visual projects. These skills are related to the development and practice of visual communication techniques for different media, and purposes.
Learning outcomes 
A. Visually organise text and images to tell a story

B. Interpret information to present a short visual project to a given brief
Method of teaching and learning 
The teaching sessions are divided into two components (Lectures and seminars).

Lectures will focus on case studies of visual media design across a number of media platforms.

Seminars will focus on the generation and articulation of visual ideas and their potential design.
The syllabus will typically consist of the following:

The skills behind the design of visual media across film, games, art installation, online platforms, photography etc.
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 13  13        49  75 


Sequence Method % of Final Mark
1 Presentation 50.00
2 Short Project 50.00

Module Catalogue generated from SITS CUT-OFF: 12/10/2019 12:34:15 AM