Module Catalogues, Xi'an Jiaotong-Liverpool University      Module Code: COM201 Module Title: Media Theory Module Level: Level 2 Module Credits: 5.00 Academic Year: 2019/20 Semester: SEM1 Originating Department: Department of Media and Communication Pre-requisites: N/A     Aims This module aims to introduce students to a wide range of mass communication theories. Students will gain insight in the development of media theories over the years, the scholars who produced them and how the social context influenced the theories. The module also aims to develop students’ ability to apply specific theories to specific media products. Learning outcomes  A. Understand a range of theories on mass communication. B. Be familiar with the history, social context and timeline of mass communication theories and the scholars who developed them. C. Be able to use specific mass communication theories to analyze specific mass media products. Method of teaching and learning  Seminars. Syllabus  The syllabus for this module will typically include: Introduction to media theories Mass society and propaganda Normative theories Media effects Audience theories Theories of technology Political economy Cultural studies Agenda setting Sociology of news New media theory Delivery Hours   Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total Hours/Semester 26  13        111  150

Assessment

Sequence	Method	% of Final Mark
1	Research Paper	60.00
3	Essay	40.00

Module Catalogue generated from SITS	CUT-OFF: 12/2/2020 5:32:30 AM