Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM201
Module Title: Media Theory
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM1
Originating Department: Department of Media and Communication
Pre-requisites: N/A
This module aims to introduce students to a wide range of mass communication theories. Students will gain insight in the development of media theories over the years, the scholars who produced them and how the social context influenced the theories. The module also aims to develop students’ ability to apply specific theories to specific media products.
Learning outcomes 
A. Understand a range of theories on mass communication.

B. Be familiar with the history, social context and timeline of mass communication theories and the scholars who developed them.

C. Be able to use specific mass communication theories to analyze specific mass media products.

Method of teaching and learning 
The syllabus for this module will typically include:

Introduction to media theories

Mass society and propaganda

Normative theories

Media effects

Audience theories

Theories of technology

Political economy

Cultural studies

Agenda setting

Sociology of news

New media theory

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26  13        111  150 


Sequence Method % of Final Mark
1 Research Paper 60.00
3 Essay 40.00

Module Catalogue generated from SITS CUT-OFF: 12/2/2020 5:32:30 AM