Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM202
Module Title: Global Media and Entertainment
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: Department of Media and Communication
Pre-requisites: N/A
To examine the ways in which media texts circulate within a global culture of commerce
To identify the strategies the global entertainment conglomerates use in their attempt to dominate media production and distribution
To examine recent arguments about media convergence and the globalisation of entertainment
Learning outcomes 
By the end of this module students will be able to demonstrate:

A.a critical awareness of the reasons behind the emergence of global entertainment conglomerates and their role in shaping the global media industry understanding of the ways in which media conglomerates changed and how individual industries are defined (film industry, television industry, music industry, etc.)

C.a critical awareness of the ways in which economic and industrial factors shape media texts ability to analyse media texts and identify their commercial imperatives
Method of teaching and learning 
The teaching sessions are divided into two components: lectures and tutorials.

The syllabus will typically include the following topics (or similar):

The rise of media entertainment conglomerates

The conglomeration of Hollywood

Counter-hegemonic media flows

Issues in global television trade

Recent developments in the music industry

Indiewood and the global success of American independent cinema

Global Quality Television (HBO)

Media convergence and participatory culture

Global media events

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26   13        111  150 


Sequence Method % of Final Mark
1 Case Study 30.00
2 Essay 70.00

Module Catalogue generated from SITS CUT-OFF: 12/2/2020 5:32:49 AM