Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM211TC
Module Title: The Music Promo
Module Level: Level 2
Module Credits: 2.50
Academic Year: 2021/22
Semester: SEM2
Originating Department: School of Cultural Technology
Pre-requisites: N/A
In this module students will engage in a critical study of moments in music promo history. Students will also participate in a practical project that will explore some key approaches to music promo creation and the practitioners involved. In groups they will conceive, plan, develop and edit a music promo and be encouraged to develop their ideas in conjunction with practical support. Students will be exposed to a range of promo approaches through a series of screenings and discussions, which will inform the critical and theoretical backdrop to this module.
Learning outcomes 
A. Evidence knowledge of the historical development of the music promo

B. Demonstrate an ability to use and explore the available technology so that they can plan, film and edit a short music promo

C. Demonstrate the ability to articulate aesthetic ideas and conceptual skills necessary within production practice

D. Demonstrate an ability to critically evaluate their production within theories and debates related to music promo production
Method of teaching and learning 
Lectures, workshops, and hands-on individual and group project work.
The syllabus will typically cover:

The origins of the music promo

The rise of MTV and VoD

The music promo as art

Commercial versus artistic promos

Working with clients

Music promo production processes

The editorial discussion and sign-off
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total


Sequence Method % of Final Mark
1 Practical Project 60.00
2 Research File And Critical Analysis 40.00

Module Catalogue generated from SITS CUT-OFF: 6/4/2020 5:09:47 AM