Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM221
Module Title: Research Methods in Media and Communication
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM1
Originating Department: Department of Media and Communication
Pre-requisites: N/A
This module serves as a methodology foundation for COM305 Final Year Project.
It aims to 1) introduce students to the nature and process of media and communication research; 2) familiarize students with main concepts of research strategy, research design, data collection and data analysis; 3) expose students to a variety of research techniques used in media and communication research (e.g., survey questionnaires, in-depth interview, participatory observation, as well as content analysis and textual analysis); 4) encourage
Learning outcomes 
A Demonstrate an understanding of the nature and process of media and communication research;

B Become familiar with quantitative and qualitative research methods and assess their advantages and disadvantages;

C Identify and apply relevant research methods for data collection and data analysis;

D Evaluate the significance and quality of research publications;

E Demonstrate skills in designing and conducting media and communication research.

Method of teaching and learning 
The teaching sessions are consisted of two components, i.e. lectures and tutorials.
In the lectures, students are familiarised with each week’s module materials.
Tutorials, on the other hand, focus on implementation and practical know-how. The tutorials are geared towards preparing students for the research proposal and group projects.
The syllabus is typically comprised of the following subjects:

Nature and process of media and communication research

research strategies

Research designs and proposal

Research questions and literature review

Sampling in qualitative and quantitative research


Data collection methods

Qualitative and quantitative data analysis

Ethics and politics in media and communication research

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26  13        111  150 


Sequence Method % of Final Mark
1 Research Proposal 70.00
2 Group Project 30.00

Module Catalogue generated from SITS CUT-OFF: 12/2/2020 4:33:12 AM