Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM304
Module Title: Portrayal of China in Western Media
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2021/22
Semester: SEM2
Originating Department: Department of Media and Communication
Pre-requisites: N/A
The module aims to enable students to reflect critically on how China is represented in a wide variety of Western media and, in the process, investigate the ways in which Western discourse on China has changed through history. It will shed light on some of the cultural assumptions, fallacies and blind spots informing the Western engagement with China and the discipline of sinology. It will also examine the ways in which Sino-Western economic and political relations have both influenced and been affected by the changing discourse on China. The module will thus equip students with an understanding of identity/alterity politics and will encourage them to scrutinise the complex ideological dimensions of media representations.

Learning outcomes 
A. Describe a range of portrayals concerning China and locate them within particular contexts

B. Reflect critically on the ways in which media representations of China contribute to its cultural, geographical and linguistic identity

C. Account for differences in intercultural and intergroup perceptions relating to China and its population

D. Identify, study and evaluate primary and secondary sources of relevance to the portrayal of China across a range of media

E. Demonstrate theoretical and historical understanding of the contexts that effect changes in media representations of China

F. Analyse how Western-centric concepts of tradition and modernity inflect specific readings of China and the way in which they differ from how many Chinese read their own culture and society
Method of teaching and learning 

The syllabus would typically cover:

Cultural difference in international communication

Theory and approaches to representation

Different aspects and issues of representation pertaining to the portrayal of China in various Western media outlets, such as:

The rise of China and its future

Chinese philosophy, ethics and values

The road to modernity and social transformation

Chinese nationhood and everyday life

Science and technology (Internet governance, cybersecurity law, and civil society)

Chinese popular culture

Chinese participation in global communication

Trade war: China and the US
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26  13        111  150 


Sequence Method % of Final Mark
1 Essay 50.00
2 Media Project 50.00

Module Catalogue generated from SITS CUT-OFF: 12/2/2020 5:44:35 AM