Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM319
Module Title: Marketing and Distribution of Content in a Global Context
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2021/22
Semester: SEM1
Originating Department: School of Film and TV Arts
Pre-requisites: N/A
This module is designed to allow the student to:

Understand the importance of marketing and distribution globally and the factors that impact it

Develop a critical awareness of the cultural, political and economic factors that affect the marketing, distribution and exhibition of independent film in a global context

Examine the rise of streaming platforms and the way forward for content distribution

Use a range of sources, both electronic and print, for the purposes of research and presentation

Develop self-reflective practices and self-management skills
Learning outcomes 
A Demonstrate a strong understanding of the relationship between audiences, marketing and distribution

B Demonstrate the ability to research and interpret information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation

C Critically appraise the changing contexts of marketing and distribution in a global context, especially the relationship between marketing spend, backend and profits

D Demonstrate the ability to think creatively about marketing and distribution solutions for given projects
Method of teaching and learning 
The teaching sessions are divided into three components (Lectures, Seminars and tutorials).

Lectures will focus on case studies of film and television distribution models, markets and audiences

Seminars will focus on idea sharing and development notes

Tutorials will focus on research project shape, structure and content
Typically, the module syllabus will cover the following topics:

Cultural, commercial and institutional contexts within which independent film is distributed, marketed, curated and exhibited

Audiences in the 21st century

Creating programming for independent cinemas, film festivals and online platforms

The changing nature of an independent cinema/platform and how does it operates

Understanding markets and programming

Challenges and opportunities of video on demand (VOD)
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total


Sequence Method % of Final Mark
1 Oral Presentation: Marketing Pitch 20.00
2 Marketing And Distribution Research Project 80.00

Module Catalogue generated from SITS CUT-OFF: 6/3/2020 12:32:48 AM