Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM404
Module Title: Contemporary Chinese Media environment
Module Level: Level 4
Module Credits: 5.00
Academic Year: 2020/21
Semester: SEM2
Originating Department: School of Film and TV Arts
Pre-requisites: N/A
This module is designed to introduce students to the media environment and content of the contemporary Chinese mediascape. After giving an outline of media theories and strategies of localisation, it examines recent developments in Chinese media and how such changes affect media consumption in China and abroad. It will also investigate the social implications of new media and their marketisation and critically discuss the usage of new media technologies.
Learning outcomes 
A Demonstrate an understanding of empirical and theoretical approaches to study of the changes in the Chinese media and apply this knowledge to cases discussed.

B Critically evaluate different research methodologies and assess the importance of interdisciplinary research in contemporary Chinese media studies.

C Evaluate the empirical and theoretical claims of selected studies of media environment in contemporary China.

D Demonstrate the ability to use the forms of verbal and written communication to produce, analyze and present research information on an advanced level.

E Display analytical acumen in comprehending the possibilities and limitations of research on media environments within contemporary Chinese media studies.

Method of teaching and learning 
Seminars discussing, evaluating and critically assessing the Chinese mediascape;
Guest lecturers of relevant figures in Chinese Media; student presentations of research findings
The syllabus will typically cover the following subjects:

It will briefly introduce the history of media in China and then move onto the present situation.

Aspects of the Chinese mediascape discussed will include ownership and control of the media propaganda systems and their relevance to the media system, media marketisation and conglomeration, government and non-party news organisations, the new media in China, media audiences, Chinese media and popular culture, class, gender and sexuality in the media and cases of civic engagement in the new media in China. The module will also compare and contrast the Chinese media environment with other national mediascapes and the impact of globalisation on all of them. The module will also focus on the necessary hybridity of approaches when attempting to assess the Chinese mediascape.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester   39        111  150 


Sequence Method % of Final Mark
1 Individual Oral Presentation 30.00
2 Essay 70.00

Module Catalogue generated from SITS CUT-OFF: 6/2/2020 1:40:57 AM