Aims and Fit of Module

This module will present contemporary approaches to media ethics after digitalisation. Building on older theories of media ethics, it concentrates on present theories, including  how they intervene in the increased influx of media images, the need for media participation education, new legal challenges and remnants of the digital divide. The module makes a required contribution in the programme toward assisting students to comprehend the vast changes digitalisation thrusts upon its users and equips them with tools to judge these changes ethically.

Learning outcomes

A. Distinguish critically what constitutes ethical behaviour in the practice of media and communication-related careers in the new media environment.

B. Propose and evaluate a range of reflected ethical responses to ethical dilemmas in new media and communication sectors.


C Be able to critically analyse and paraphrase contemporary digital media ethics theories.

D Evaluate the wider ideological settings from which digital media ethics arise.

E. Compare and contrast contemporary digital media ethics.

Method of teaching and learning

Seminars discussing cases and ethics theories; guest lectures from professionals involved in ethical decision making in media institutions and companies; student presentations of ethics cases; a written case assessment