Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: COM406
Module Title: Research Methods in Communication
Module Level: Level 4
Module Credits: 5.00
Academic Year: 2020/21
Semester: SEM2
Originating Department: School of Film and TV Arts
Pre-requisites: N/A
The module aims to introduce students to advanced research methods in communication research. It will be crucial in helping students write their Master's Thesis. It covers fundamental concepts in communication research design, sampling strategies, data collection and data analysis. With a focus on qualitative and quantitative research methods, the module provides guidance to students on appropriate method selection and the interpretation of research findings attained through data analysis. It also introduces sociological and ethnographic techniques such as observation, in-depth interviews, focus groups and the data analysis approaches of discourse analysis and qualitative content analysis.
Learning outcomes 
A Have the advanced ability to critically employ research methods to address communication problems, both theoretically and empirically.

B Identify the essentials of research design and steps of doing communication research.

C Be able to practice state-of-the-art data collection techniques in the field.

D Be able to organise and correctly prioritise data to reach specific conclusions.

E Clarify and illustrate research findings and identify their implications.

Method of teaching and learning 
In lectures, students will be familiarised with social science research standards and will then be asked to apply these to their own research tasks. They will present some of the findings to the class during seminars; in order to do so, they will engage in actual and virtual library searches and data collection and analyses.
The module will typically begin with an introduction to communication research methods and then move ahead to discuss the planning and designing of research. It will incorporate a broad spectrum of research methodologies including observation and ethnography, in-depth interviews, focus groups, concepts and the coding of data analysis, discourse, quantitative and qualitative content analysis. It will be framed by discussions on the ethics of scientific research in communication and sociological research. Lastly, it will equip students with the skills of preparing a short draft of their intended dissertation.
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26  13        111  150 


Sequence Method % of Final Mark
1 Oral Presentation 30.00
2 Research Project 70.00

Module Catalogue generated from SITS CUT-OFF: 6/5/2020 9:39:59 PM