Module Catalogues, Xi'an Jiaotong-Liverpool University   
 
Module Code: ECO219
Module Title: Theory of the Firm
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2020/21
Semester: SEM1
Originating Department: International Business School Suzhou
Pre-requisites: N/A
   
Aims
This module equips business students with the knowledge and skills necessary to understand and evaluate the internal and external business environment that influence the strategic decisions made by business organizations. The module is designed to support the analysis of the operation of business organizations within national and international markets.
Learning outcomes 
A. Explain the size and the scope of the firm including growth strategies;

B. Apply the tools and concepts in the subject of economics to analyse the behaviour of firms;

C. Explain the influence of internal organization on firm behaviour and performance.


Method of teaching and learning 
The module will be delivered via a combination of lectures and tutorials. Lectures will be held in each week, which will be designed to provide essential information and introduce students to the basic tools of analysis.

Tutorials will provide student learning opportunities to consolidate and extend the material introduced in the lectures through the in-depth analysis of specific problems faced by firms in conduct of their business.
Syllabus 
(A) Firm Boundaries

1. Division of Labour

2. Coordination of Activities

3. Boundaries of the Firm


(B) Market and Competitive Analysis

4. Competitors and Competition

5. Oligopoly

6. Spatial Competition

7. Advertising

8. Entry and Exit

9. Competing Across Time

10. Competitive Advantage


(C) Internal Organization

11. Performance Measurement and Incentives

12. Organizational Structure

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26     12      112  150 

Assessment

Sequence Method % of Final Mark
1 Group Project 15.00
2 Final Exam 85.00

Module Catalogue generated from SITS CUT-OFF: 6/6/2020 10:05:41 PM