Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: EEE114
Module Title: Visual Literacy and Videography
Module Level: Level 1
Module Credits: 2.50
Academic Year: 2017/18
Semester: SEM2
Originating Department: Electrical and Electronic Engineering
Pre-requisites: N/A
To introduce the concept of visual literacy and visual languages as a form of creative expression.

To introduce a range of visual techniques (e.g. photography, life drawing, collage and montage
and digital imaging).

To provide students with an introduction to the fundamental technologies used within digital

To gain an appreciation of basic conventions of video production.
Learning outcomes 
1. Knowledge & Understanding:

On successful completion of this module you will be able to...

demonstrate knowledge of the use and function of key imaging practices as applied to both individual identities and the social environment;

2. Subject-Specific Skills:

On successful completion of this module you will be able to...

integrate imaging techniques into project work;

use picture editing and visual research techniques in the development of visual ideas and
concepts and employ image production skills in drawing, photography, digital imaging
generation and digital image manipulation;

carry out a given role in single camera and multi-camera production;

edit video footage using Software.

3. Personal Transferable Skills:

On successful completion of this module you will be able to...

understand visual concepts and communication techniques;

deploy time-management and visual communication skills.
Method of teaching and learning 
Theoretical, contextual and technical information delivered through a combination of lectures to
impart general information and knowledge and practical workshops for instruction in
photography, drawing and digital imaging. Students apply their knowledge in practical project
work with tutorial support and supervision. Students create a visual journal over the duration of
the module for on-going visual research which is assessed. A location shoot with planning
documents and the production of a short script are used to assess the student`s understanding of
simple video production.
1 What is visual literacy in the context of digital media

2 Doing visual research; digital images: techniques and processes

3 introduction to imaging technologies

4 Imagining the audience: how do we communicate with pictures

5 Framing and conventions in photography, drawing and the visual arts; editing, sketches,
doodles and brainstorms;

6 using imaging manipulation software to create, edit and enhance images.

7 Camera work, editing and production skills.

8 Pre-production preparation

9 Location issues and reconnaissance and safety risk assessment.

10 Introduction to basic sound requirements
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 10       36    29  75 


Sequence Method % of Final Mark
1 Coursework1 12.50
2 Coursework2 12.50
3 Coursework3 12.50
4 Coursework4 12.50
5 Examination 50.00

Module Catalogue generated from SITS CUT-OFF: 12/9/2019 10:57:26 PM