This is an introductory course for students that have limited or no prior exposure to business. It is designed to build a knowledge foundation in all the key entrepreneurial subject areas. This module provides a survey of the basic concepts of starting a business, and covers the personal motivation for entrepreneurship as well as the skills, knowledge and abilities of an entrepreneur.
The course concludes with students assessing their own potential and developing an idea as well as analyzing feasibility of the new business.
A. Demonstrate acquisition of knowledge and understanding of theoretical and practical aspects of business and management in relations to managing strategic change.
B. Show understanding of analyzing the problems faced in an organization when leading and managing change, and providing remedies to the problems
C. Demonstrate the opportunities and challenges presented by innovation and creativity
D. Demonstrate the importance of learning in an organization for overall development and change.
E. Demonstrate the importance of taking the opportunities and embracing the challenges from innovation and creativity with practical judgement and choice
The teaching philosophy of the module follows very much the philosophy of Syntegrative Education. This has meant that the teaching delivery pattern, which follows more intensive block teaching, allows more meaningful contribution from industry partners. This philosophy is carried through also in terms of assessment, with reduction on the use of exams and increase in coursework, especially problem-based assessments that are project focused. The delivery pattern provides space in the semester for students to concentrate on completing the assessments. The learning strategy that underpins the above learning outcomes is founded on a series of pedagogical principles that promote the integration of theory and practice, the importance of critical thinking, prudence and practical judgement and effective and efficient action. A variety of teaching and learning techniques that will be employed in the delivery of the course, including guest speakers, intensive tuition and case analysis.