Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: ENT201TC
Module Title: Business Model Generation
Module Level: Level 2
Module Credits: 2.50
Academic Year: 2021/22
Semester: SEM2
Originating Department: Department of Intelligent Operations and Marketing
Pre-requisites: N/A
This module aims to provide students with knowledge and skills on developing the operational processes of a new business in a systems orientated manner.

This module will describe, demonstrate and practice the use of Business Models and Business Model tools in creating, describing and analysing new business proposals.

It will allow students to understand the key operational aspects of a new business and the relationships between them and compare their model with that of possible competitors.
Learning outcomes 
A. Understanding the key elements of a business model

B. Recognising the special characteristics of different business models

C. Understanding the Business model generation process

D. Appreciating how technology can enhance and modify business models

E. Applying the concepts to develop different business models

F. Examine developments in market competition and technology development through Business Model opportunity analysis.
Method of teaching and learning 
This module will be delivered by a combination of formal lectures, Seminars and assignments.
1. What is a business model and why it is important

2. Business Models vs Business Plans

3. The core types of business model

4. Case Study evaluation of different business models

5. Business Model Synthesis methods and Methodologies

6. Business model analysis methods

7. Forecasting and De-Risking Business Models

8. Implementation issues

9. Case Study
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 7  14        54  75 


Sequence Method % of Final Mark
1 Case Analysis 50.00
2 Case Study 50.00

Module Catalogue generated from SITS CUT-OFF: 9/19/2020 10:25:12 PM