Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: ENT203TC
Module Title: Leadership and Communication
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2021/22
Semester: SEM1
Originating Department: Department of Intelligent Operations and Marketing
Pre-requisites: N/A
The resit assessment [exam/course] will assess all of the learning outcomes of the module, and will be weighted as 100% of the final module mark. Other components of the assessment, regardless of whether or not the student passed or failed, will not be included in the calculation of the final module mark, following resit assessment.
Learning outcomes 
A. Recognise the activities, functions and roles related to being a leader in a variety of organisational contexts, and explain both the rationale for this and the implications for those who are ‘led’.

B. Outline and explain Leadership styles and practices, and their links to organisational and HR strategies.

C. Outline a range of methods for assessing Leadership in contemporary organizations.

D. Appreciate the importance of an integrated approach to the management of marketing communications (assessed through coursework and examination).

E. Understand how the communications mix can be managed to meet the needs of identified market segments, appreciating its use as both a strategic and tactical instrument in a competitive environment (assessed through coursework).
Method of teaching and learning 
Lecture and tutorials on a weekly basis, with case study use.

The module involves a range of teaching strategies including lectures, student-led seminars, case studies and guest lectures.

Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles.

Independent research and study will be encouraged throughout to complement group work activities. Student-led seminars will facilitate the sharing of knowledge and experiences of cohort members.
• Leadership models and theories

• Leadership traits & Skills

• Philosophy & style of leadership

• Leadership approaches

• Transformational & contingency theory

• Team leadership

• Culture and leadership

• Ethics and leadership

• International Communications

• Measuring communications effectiveness

• Future of Marketing Communication
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26  13        111  150 


Sequence Method % of Final Mark
1 Case Analysis(2500 Words) 50.00
2 Final Exam 50.00

Module Catalogue generated from SITS CUT-OFF: 9/19/2020 10:33:38 PM