A. Recognise the activities, functions and roles related to being a leader in a variety of organisational contexts, and explain both the rationale for this and the implications for those who are ‘led’.
B. Outline and explain Leadership styles and practices, and their links to organisational and HR strategies.
C. Outline a range of methods for assessing Leadership in contemporary organizations.
D. Appreciate the importance of an integrated approach to the management of marketing communications (assessed through coursework and examination).
E. Understand how the communications mix can be managed to meet the needs of identified market segments, appreciating its use as both a strategic and tactical instrument in a competitive environment (assessed through coursework).
Lecture and tutorials on a weekly basis, with case study use.
The module involves a range of teaching strategies including lectures, student-led seminars, case studies and guest lectures.
Additional material will be in the form of web-based reading and research, selected texts, journal articles and contemporary magazine and press articles.
Independent research and study will be encouraged throughout to complement group work activities. Student-led seminars will facilitate the sharing of knowledge and experiences of cohort members.