Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: IND208
Module Title: Product Semantics and Aesthetics
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM1
Originating Department: Architecture and Design
Pre-requisites: N/A
This module helps students understanding the importance of semantics and aesthetics in industrial design. Students explore in several exercises semantic and aesthetic aspects of color, materials, and form for design purposes. They will also analyze semantics and aesthetics aspects of an existing design and the context in which it was developed and presented.
Learning outcomes 
A. Describe and relate to colors, materials and form characteristics of objects in a detailed way.

B. Develop and evaluate a basic color palette, material selection or form language.

C. Analyse how the appreciation of a design is influenced by its semantic and aesthetic characteristics.

D. Apply knowledge of basic cultural theory to design practice.

Method of teaching and learning 
This module is delivered in a seminar style with some design studio characteristics (if student numbers permit). Some sessions in this module will be delivered by Language Centre tutors, with the aim of assisting students with language/study skills requirements for the module. Students will also be provided with online language/study skills support to help them engage with module content.
Students will be introduced to theoretical notions regarding 3D principles (texture, form, color, etc.), and their relation with semantics and aesthetics. Students will apply the introduced theories through physical exploration and will develop and articulate a basic personal language of form. During these exercises students develop their capacities to create and to reflect upon aesthetic characteristic of designs. In the second part of the module students will analyze an existing design and the context in which it is developed and presented, and write an essay about that.
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 32.5     32.5      85  150 


Sequence Method % of Final Mark
1 Exercise 1 50.00
2 Exercise 2 20.00
3 Essay 30.00

Module Catalogue generated from SITS CUT-OFF: 12/8/2019 2:40:28 AM