Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: IND210
Module Title: User-Focused Research
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM1
Originating Department: Architecture and Design
Pre-requisites: N/A
The course aims to introduce and sensitise students to the relationship between research and design, and offers students a basic toolkit to undertake basic social research with a view to informing their own design projects. The course provides students with a basic understanding of the theories concerning design research and the planning of a research project. Numerous social research methods are introduced. Students will develop the ability to symmetrically uncover potential user needs and gain insights for generating unique solutions to a given context.
Learning outcomes 
A. Relate basic design research concepts, theories and methods

B. Identify and define an opportunity for a design research project

C. Select and apply appropriate visual research methods in a given context

D. Analyze research data for devising relevant design guidelines or concepts

E. Illustrate and present ideas effectively
Method of teaching and learning 
Lectures are used to introduce basic concepts and theories concerning design research and visual analysis. Exemplary design research cases using multimedia resources are presented. Practical aspects of conducting research for design-related projects using various visual research methods are demonstrated and applied in the tutorials. Peer and group discussions are expected in the project tutorials. Students are expected to relate to the materials that they have learned from cultural theories and other related studies (e.g. IND101 Studio 1, IND207 Creativity Theory and Methods)
Introductory lectures on basic design research theories and visual research methods are delivered for topics such as compositional interpretation, content analysis, semiology and visual ethnography. Data collection techniques including user observation, interview, survey, and basic quantitative and qualitative data analysis techniques are introduced.

The module also has a strong emphasis on effective communications and presentations by using narratives and visual-storytelling.

Each student group will investigate a local cultural/social phenomenon in a field research project, applying the introduced (or other, as advised) methods and techniques. In the process, student groups are expected to be familiar with a user-centered perspective on how a cultural/social phenomenon can be related to design, and how it may impact design in an iterative manner. At the end of the module, student groups deliver presentations of their research findings and submit a final report documenting their research process.
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 19.5    26    26  78.5  150 


Sequence Method % of Final Mark
1 Individual And Group Assignments 30.00
2 Presentation 30.00
3 Group Project Proposal And A Final Report 40.00

Module Catalogue generated from SITS CUT-OFF: 12/8/2019 2:53:03 AM