Aims and Fit of Module

Service Design is an important part of a modern design practice. The aim of this module is to equip the students with knowledge and a set of skills for pursuing Service Design. Building on the students’ prior training, e.g. user research, product and interaction design, visualisation techniques, they are expected to apply their existing knowledge as well as to learn new design methods in the context of designing services.

Learning outcomes

A. Relate user-centred design principles and methods to service design scenarios

B. Analyse the service design principles and how they can be integrated in service innovation and servitisation

C. Assess services with the relevant quality assurance schemes

D. Develop or innovate a service at the conceptual level with service prototyping methods

Method of teaching and learning

Lecture, Seminars, Coursework Submission and Presentation.