Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: IND310
Module Title: Service Design
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: Architecture and Design
Pre-requisites: N/A
Service Design is an important part of a modern design practice. The aim of this module is to equip the students with knowledge and a set of skills for pursuing Service Design. Building on the students’ prior training, e.g. user research, product and interaction design, visualisation techniques, they are expected to apply their existing knowledge as well as to learn new design methods in the context of designing services.
Learning outcomes 
A. Relate user-centred design principles and methods to service design scenarios

B. Analyse the service design principles and how they can be integrated in service innovation and servitisation

C. Assess services with the relevant quality assurance schemes

D. Develop or innovate a service at the conceptual level with service prototyping methods

Method of teaching and learning 
Lecture, Seminars, Coursework Submission and Presentation.
Introduction to Service Design: An Interdiscplinary Approach

The concepts and terminology in the field of service design. The concept of service delivery as a practice, its value proposition and composition, the concepts of function, process and role, the purpose, goals and objectives of service design, the scope of service design, the business value, the contents and use of the service design package.

Principles of Service Design Thinking

Service requirements, business requirements and drivers, design activities and constraints, the principles and the five aspects of service design to the management of service design processes (designing service solutions, service portfolio, technology architectures, processes, and measurement systems and metrics).

Genres and Expertise in Service Design

Product, visual, and interaction design; strategic management, design for social Impact, ethnographical approach

Methods of Prototyping Services and Experiences

The simulation of the anticipated experiences of those who deliver and use the service. Ethnographic research, task analysis, storyboarding, mood board, personas, customer experience map, affective design.

Service Design in Action

Case studies on specific business and industrial sectors, e.g. banks and healthcare services

Measuring services

Quality control and assurance, service level requirements and risks.

Service Innovation

Product servitisation, service abstraction and modelling , big data, service design iteration, trends and challenges.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26    39      85  150 


Sequence Method % of Final Mark
1 Assignment 10.00
2 Interim Report 40.00
3 Project And Presentation 50.00

Module Catalogue generated from SITS CUT-OFF: 12/8/2019 3:05:46 AM