Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: IND311
Module Title: Professional Practice
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2020/21
Semester: SEM2
Originating Department: Architecture and Design
Pre-requisites: N/A
The module introduces students to a variety of business activities related to the professional practices of industrial design and articulates the value of design from a design management perspective. Students should be aware of the changing role and responsibilities of an industrial designer leading to the notion of a T-shaped designer, who possesses the general knowledge of how design is situated in the wider business, social and cultural context in addition to the expertise in a design-focused area. Due to the advances and availability of prototyping technologies, crowdfunding initiatives and innovative ways of distributing products or services, the module emphasizes the diverse opportunities for designers to engage in entrepreneurial activities situated in a design consultancy, an in-house design department or as a freelancer designer. By simulating a new product development project, students are exposed to the practical aspect of business planning and project management.
Learning outcomes 
A. Relate the value of professional practices to business and design.

B. Demonstrate project management skills related to planning, budgeting, coordination, design brief writing and communicating with clients.

C. Develop a personal style that is a manifestation of a designer’s own philosophy distinguished by creative capability, visual appeal and technological execution.

D. Integrate concepts from design and related disciplines in order to formulate a design project proposal and present the final work in the format of a “portfolio.”

E. Outline entrepreneurial activities including market identification, ideas development, business model generation, concept presentation in order to formulate a viable business plan.

Method of teaching and learning 
Classroom lectures and tutorials; Company visits; Case studies; Guest lectures from practitioners and industry experts; Project-based learning
This module provides students with a general overview of the following areas:

• The positioning of design and development within innovative organisations.

• A company vision, mission, values and identity

• Entrepreneurship, ‘Intrapreneurship’ and the Enterprise Economy.

• Competency profiles, job design/specification, CVs, portfolios, recruitment and selection.

• On-line career promotion: production of an on-line portfolio and strategies for utilizing social media as a career tool.

• Customer and market research, technology analysis, competitor analysis, competitive advantage.

• Client interaction, individual and group presentations, developing business plans/investment proposals

• Design professionalism. Negotiating. Contractual agreements.

• Operating a design based consultancy.

• IPR: patents, design protections, trademarks and logos, business constitutions; alternatives to IP control, creative commons, copyleft, opensource etc.

• Alternative modes of practice and alternative business models in the creative industries.

• Business Model Generation.

• The legal regulatory framework for health and safety, environment protection, employment, data security.

• Business Finance: Cash flow, basic accounting.

• Marketing Basics.

• Development of individual portfolios.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 19.5    26    26  78.5  150 


Sequence Method % of Final Mark

Module Catalogue generated from SITS CUT-OFF: 6/2/2020 12:29:23 AM