Module Catalogues, Xi'an Jiaotong-Liverpool University   
 
Module Code: MAN016
Module Title: Introduction to Business in China
Module Level: Level 0
Module Credits: 2.50
Academic Year: 2019/20
Semester: SEM2
Originating Department: International Business School Suzhou
Pre-requisites: N/A
   
Aims
This course is aimed at providing an introduction to business in China.
Learning outcomes 
A Have a basic understanding of the Chinese business environment from a Chinese perspective.

B Appreciate the fundamentals of Chinese business thinking.

C Be able to comprehend the types of expertise required for the Chinese business environment.

D Be able to conduct basic business, environmental and competitive analysis in the Chinese market context.

E Have developed basic skills in formulating business, management, and organizational strategies for China operations.

Method of teaching and learning 
Lectures, with case studies; the study hours will be split amongst lectures, private study and preparation.
Syllabus 
1. Introduction to Chinese market specifics.

2. Chinese business values, ethics, and habits.

3. Assessing business opportunities in China

4. Market entry strategies for China.

5. Market research and understanding the Chinese consumer.

6. China’s competitive advantages and disadvantages.

7. Overseas Chinese business networks.

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 14   7        54  75 

Assessment

Sequence Method % of Final Mark
1 Online Open Book Exam 100.00

Module Catalogue generated from SITS CUT-OFF: 9/19/2020 11:18:07 PM