Module Catalogues, Xi'an Jiaotong-Liverpool University   
 
Module Code: MAN208
Module Title: Entrepreneurship
Module Level: Level 2
Module Credits: 5.00
Academic Year: 2019/20
Semester: SEM2
Originating Department: International Business School Suzhou
Pre-requisites: N/A
   
Aims
The aims of the module are to:

provide students with the knowledge, principles and theoretical frameworks relevant to entrepreneurship;
introduce to the student current issues concerning entrepreneurship and small business;

support the development of subject specific and transferable skills necessary for future employment;

support the enhancement of skills in written and spoken communication.
Learning outcomes 
A. acquire the knowledge of entrepreneurship and of small firm sectors and markets

B. have an understanding of the theories, concepts and empirical work that underpin entrepreneurship

C. develop a critical awareness of the multi-disciplinary aspects of entrepreneurship and small business development, and how these aspects have the potential to interact

D. develop a preliminary mindset how to start up a small business

E. enhance students’ capabilities and skills of comprehensive market research and analysis

Method of teaching and learning 
Teaching will include formal lectures, tutorials and group discussion
Syllabus 
1. Technological trends and Social demands

2. Business opportunities, Entrepreneurship, and CSR

3. New product development and Innovation

4. Market research & analysis

5. Marketing and Operation

6. Cost structure, Income statement, and Business development

7. Balance sheet, Cash flow statement, and Financing

8. Risk analysis and Exit strategy

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 16  14        120  150 

Assessment

Sequence Method % of Final Mark
1 Group Project Report 40.00
2 Project Presentations 30.00
3 Individual Report 30.00

Module Catalogue generated from SITS CUT-OFF: 6/3/2020 1:50:50 AM